Mad Max: Fury Road Partnerships

The film release of Mad Max: Fury Road was a box office hit with some of the best action sequences of the summer. We are thrilled to have partnered with some great targeted brands for the home entertainment release available on September 1. Our partners all leveraged the themes of this action packed film to target the male 25+ demographic.

Alienware is a computer hardware company specially designed for video gaming. Alienware is interacting with gamers by hosting a Mad Max: Fury Road sweepstakes on Alienware Arena, an online community that brings together PC gamers from around the world. The program is live now: core consumers are big fans of Tom Hardy because of the extremes he goes to for his roles—including hardcore workouts to get in shape. Check out their Mad Max: Fury Road sweepstakes on

Meineke is a nation-wide auto shop with 900 locations. With themes of survival and driving through the desert, the brand playfully tied-in the plot to simultaneously promote a sweepstakes and their car services.

Cynthia Hill