Mars/WWE 2K17

Gamers get hungry. And when they get hungry, they reach for a Snickers. We saw this refueling need as the perfect brand partner for our client, 2K Games. Snickers integrated their brand into WWE 2K17, the reigning and defending flagship WWE video game franchise. The Snickers integration allows players to interact with the brand in an immersive environment, directly reaching the 18-34 year old gaming audience. It’s the best form of advertising to reach this intense audience—right during their hunger pain point after the 2nd hour of intense play.  

Check out an example below; ideally while eating a Snickers bar. 

Cynthia Hill