Category Update: Music Sponsorship

It’s getting towards the end of the summer and sadly for all of the music lovers out there, festival season is coming to an end. How do these fests relate to what we do? The whopping statistic that brand music sponsorship has increased by 20% since 2011. Brands creative these lavish and interactive experiences which they have found greatly increase customer loyalty. All over the country and for all sorts of music genres brands are participating. Read more in the links below!

Also, check out our favorite experiential marketing clip of the week:


Cynthia Hill