Category Update: Fashion/Wearable Tech
Wearable technology does more than just look pretty on your wrist. New wearables have serious health benefits ranging from controlling the threats of epilepsy to preventing breast cancer recurrence. Our favorite: a device that tracks your alertness and gives you a “boost” when not at your best. Need you at 3pm my friend!
We would also be remiss to not mention the Olympics. Ratings for the telecast may be down but athletes as print models are up. Olympic athletes were featured on the covers and in the pages of top fashion magazines, including Vogue, Elle, and GQ. The spreads ranged in their approach but all showed how fashionable sports can be.