Category Update: Consumer Packaged Goods (CPGs)

It’s no surprise that CPG brands are trying to reel in the millennial consumer—and cereal seems to be top of mind! General Mills recently launched Tiny Toast (their first new cereal in 15 years!) and Kellogg’s even went so far as to open an all-day cereal café in NYC. Quirky, out-of-the box initiatives seem to be the trend in getting buzz-worthy attention. Read below for more info!

Kellogg's Cereal Cafe:

Tiny Toast:


Cynthia Hill