Macy's Partnership with the In-Home Release of "Fantastic Beasts"
Fantastic Beasts and Where to Find Them is the next installment in the wizarding world of J.K. Rowling. We sought out partners who used the theme of magic in their promotional messaging. Of course, Macy's stood out for their "magic of Macy's" promotions. They also had organic placement in the film with Newt finding an Occamy at Macy's Herald Square landmark store. Macy's also saw fit and gave away 25 Blu-ray Combo packs on their social channels and at local store events featuring the Blu-ray release.