Harry Potter and the Half Blood Prince London Premiere Sweepstakes
Promotional Timing:With the help of a little magic, viewers of Ellen, Extra and The Bonnie Hunt Show could win a trip to London to see the premiere of the next edition of the most successful film franchise of all time.
This watch-and-win sweepstakes was held across Ellen, Extra and The Bonnie Hunt Show. Viewers tuned in to find the “magic word” of the day.
Promotional Support:
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Watch and win promotion across three television shows: Ellen, Extra and The Bonnie Hunt Show.
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Sweepstakes micro site
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Daily in-show promos
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Daily in-shot spot providing “Magic Word”
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Opt-in daily SMS text alerts and newsletters
