on our minds

We are all about the Super Bowl right now–members of the zakHill attending, exciting match up of teams and of course, the ads.  Everyone is “leaking” their ads early; which must flatter Deutsch  and their game changing 2011 spot”The Force” with the captivating boy dressed as Darth Vader.    And this year we were excited by the buzz around Honda’s spot–Ferris Beuller inspired, Todd Phillips directed, a teaser spot for the spot.   It “leaked” today and our reactions are mixed.   Some think it’s perfect and makes you all fuzzy inside as you remember that classic film. Others are lukewarm wanting a bit more madness from Bueller paired with Mr. Hangover.    The Twittersphere is a buzz on either side.  Anyway you slice it, people are talking Honda.  So well done RPA.

http://lat.ms/zGundj

“zakHill is one of the most outstanding agencies I’ve ever worked with. They continually impress me with their ability to take on any project and make it a success. Their professionalism, ability to handle a multitude of projects simultaneously, and personalities make zakHill a standout in the world of agencies. It’s a pleasure to have them represent Warner Home Video.”

Chris Baldwin
VP, Warner Home Video