Papa John’s & Superman

The largest promotional partnership in Warner Home Video history leveraged the power of the ultimate superhero.

With television support and custom pizza boxes in 2,600 locations, Papa John’s leveraged the most recognizable superhero to create a multi-prong campaign.

Promotional Support:

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  In-store merchandising at 2,600 locations
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  Themed box top packaging
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  Pizza box tops with instantly redeemable coupon offer
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  National/network cable and local television ads
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  Direct mail, shared mail advertising and newspaper inserts
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  Email blasts
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  Radio promotion giveaways